FOX8 REBRANDED

WINNER – GOLD – CHANNEL BRAND OF THE YEAR 2019

Rider on the SUN joined forces with Where theres smoke to deliver an engaging and energetic rebrand for Foxtel’s flagship entertainment channel FOX8. The channel was on a 10 year decline in ratings and was in desperate need of a face lift. The relaunch in January 2019 saw an instant increase in ratings with viewers resonating with the new look and feel. Over the following months FOX8 continued to increase in ratings and NPS with a 13% lift year on year.